Built bulk operations, which lets brands automatically generate up to 100K attribution tags by uploading a single file with campaign information. Once tags are generated, brands can download a file containing all of their attribution tags for easy implementation, limiting the time required to set up Google Ads campaigns, and increasing reporting granularity.

Led the marketer-facing launch of a self-service list growth design platform, which powers onsite sign-up units that millions of users see and interact with, to subscribe to SMS marketing. This functionality used to solely be in the hands of visual designers at Attentive. Packed with visual customization features and accessibility guidance.